Marketing presentation and video | Management homework help


For this assignment, you will be taking on the role of marketing manager for    the organization that you researched in Unit VI. Within that role, you will      need  to present the marketing plan that you completed in Unit VI to the      marketing  team. This will require no additional research, but you will be      compiling your  content into a PowerPoint presentation and subsequent video.     The  items below  should be included in your presentation.

  • Introduction: Include a brief introduction of the  company.
  • Competitive Analysis: Provide a comparison of the company  against two or                  three competitors.
  • Marketing Strategies: Include an  examination of all four Ps (product,                  price, place, and promotion). This should  include the product and          service,         pricing, distribution/place, and both  traditional and          digital marketing         strategies.
  • Competitive Advantage:  Address whether the company holds a competitive                  advantage in each of the areas  of the four Ps.
  • Ethical Stance of Company: Present the company’s  ethical stance, which                  can include topics such as how they have created an  ethical    culture,         social       responsibility or corporate social    responsibility (CSR),    or   any     other   topics     related to ethical    behavior within the          organization.
  • Conclusion: Provide recommendations for this company  with respect to                  future marketing strategies, remembering to include topics  involving      all       four       Ps.

The PowerPoint must meet the criteria below.

  • Must be at least 12 slides in length (not counting the title slide).        
  • Include speaker notes in order to further explain the information on  each                  slide.
  • If outside sources are used, please follow APA Style when  creating                  citations and references.

The video portion of this assignment can be completed by choosing one of the    options below.

  • Option 2: Using the “Record Audio” option in PowerPoint, record audio  for                  each slide. With audio added, the presentation must be at least    5            minutes in length. To record audio, select the “Insert” tab,      select     the             “Audio”  icon, and then select “Record Audio” from      the     dropdown to   begin       recording.

Assignment submission instructions are below.  

  • Option 2: If you chose to record  audio using PowerPoint, you will submit                  one file, which will be your PowerPoint  presentation. Make    certain     to         preview   your presentation before submitting to  make    certain   that   the   audio       for each   slide is present and     understandable.
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