Pick a local brand (from your city, region, or country) that has been very successful competing against bigger global brands in its product category
- Explore and determine if the local brand you picked has a well-defined and executed brand strategy?
- What are the elements of the local brand strategy that enabled it to achieve this success?
Submit an initial quality post in which you discuss and defend your list of elements with your classmates.
Your Discussion should be a minimum of 250 words in length and not more than 750 words. Please include a word count. Use APA citations and references for the textbook and any other sources used.