Expedia survives by research, and technology to read hidden emotions.

Expedia survives by research, and technology to read hidden emotions.

 
Attached are two articles in one document. Write thoughtful responses to the question about any one of the articles:
1.  Expedia article: How did Expedia stay relevant or survive? What did their Usability Lab do? Describe A/B testing in simple words. 150-200 words.
2. Hidden Emotion article: summarize the techniques mentioned in this article. What are some limitaions of using them for decision making? 150-200 words.

 
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